Saddler & Co x Lexus of Central West
We are delighted to present recent work for Lexus of Central West with some images of our corporate service offering and a short film of the process.
"The process of collaborating on specialised orders of leather goods provides a gift that will be enjoyed alongside the renowned Lexus experience," shares Bede Aldridge, head of production and founder of Saddler & Co.
BRIEF | To design a timeless and elegant Leather Keychain and Leather Luggage Tag. Curated for Lexus of Central West to present as a personalised gift of luxury to their Lexus Encore Members.
DESIGN NOTES | Bede Aldridge worked alongside the Lexus of Central West team to meet custom specifications. Each item was specially heat embossed with the Dealership logo, then personalised with a hand stamped monogram for each guest. Focus on the finest details was imperative to align with the Lexus Encore owner benefits program. The hardware selection of stainless-steel rivets and buckles delivers a bespoke design and extends the Lexus experience beyond the car, evolving Lexus into a true luxury lifestyle mobility brand.
LEATHER | Premium Australian tanned leather in a signature Black hue. We placed a focus on materiality of high standards to compliment the luxurious experience that is the Lexus Encore owner benefits program.
"Crafting our corporate range always begins with a conversation around the specifications. The Lexus of Central West team came to visit the Saddler & Co workshop to examine the leather craft process and customised options."
"There is a synergy when working with a likeminded brand. Both Lexus and Saddler & Co share a similar commitment to the process and integral facets of purposeful craftsmanship."
THE CORPORATE OFFERING | The process of working with our leather craftsmen team begins with a conversation. We will discuss your requirements, vision, and brand aesthetic in order to create an item that is complimentary and expresses your brand individuality.
THE BRAND GIFT | The handcrafted process allows us to provide leather items that endure and elevate a brand in recognisable quality and bespoke experience.
GET IN TOUCH | The initial design and process to first prototype can take weeks to a matter of months, depending on the client. Please contact us on the form below to discuss with our team. Prepare ahead for end of year gifts and VIP experiences to reward valued clients.